DRIVING SUSTAINABLE SANITATION THROUGH MARKET-BASED INITIATIVES
The Business Case for Alleviating Poverty
The ‘bottom of the pyramid’ (a term coined by CK Prahalad) is a huge emerging market that businesses can tap on. The result is a win-win situation that will:
– eradicate poverty,
– improve bottomline for commercial organisations while serving public causes, and
– provide the impetus for sustainable sanitation.
World Toilet Organization presents two action-led events, which focus on providing the impetus for sustainable sanitation.
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