CATS Business Model presented at UNICEF workshop, Nov 2010
How can sanitation programmes move beyond triggering and sustain behaviour change through sanitation marketing? CATS +2, a UNICEF Global Sanitation Meeting held from 2-5 November 2010 in New York tried to answer this question.
CATS stands for Community Approaches to Total Sanitation, the common foundation to UNICEF’s global sanitation programming, which encapsulates various approaches to community-based sanitation such as community-led total sanitation and school-led total sanitation. Nearly 50 UNICEF offices are involved in CATS programming, and the pace, the success, the challenges and innovations in promoting improved sanitation have varied across these countries.
During the four day meeting, UNICEF staff and external participants reviewed current progress on CATS since the 2008 meeting, discussing common challenges and opportunities, and sanitation marketing and its relation to UNICEF.
The meeting report, CATS country profiles, all presentations and a list of CATS resources are available at www.unicef.org/wash/index_56879.html
Main outputs and presentations:
Meeting Summaries
UNICEF Presentations
- Equity in CATS [PDF] - Rolf Luyendijk | Therese Dooley
- CATS in West and Central Africa Region [PDF] - Jane Bevan
- CATS in East and Southern Africa Region [PDF] - Sophie Hickling
- CATS in South Asia Region [PDF] - Henk van Norden
- Sanitation Marketing in the Context of CATS [PDF] - Ann Thomas
- Sanitation Marketing in Indonesia [PDF] - Francois Brikke
- Scaling-up Rural Sanitation Approaches in Africa [PDF] - Jane Bevan | Sophie Hickling
- Norming CATS [PDF] - Therese Dooley
External Presentations
- Sanitation Marketing in Cambodia [PDF] Tamara Baker | IDE Cambodia
- Scaling Sanitation: Lessons learned from HWTS users and entrepreneurs [PDF] - Glen Austin | PATH
- OBA for Sustainable Sanitation [PDF] - Esther Loening
- Responding to the Demand for Sanitation: Building National Capacity for Sanitation Marketing [PDF] - Julia Rosenbaum | AED
Source: UNICEF
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