This Saturday a four and a half metre tall squatting man will appear beside London’s Tower Bridge. The artists’ collective greyworld has created this huge interactive sculpture called The Public Toilet for World Toilet Day.
With a screen on the face of the statue, the public can show their support for World Toilet Day by uploading a short five second video (or photo) of their face via www.thepublictoilet.com. The videos are then streamed onto the statue’s face and shown on the website.
Unilever’s hygiene brand Domestos and the World Toilet Organization (WTO) commissioned The Public Toilet, to symbolise the plight of 2.5 billion people who don’t have access to improved sanitation, of whom 1.1 billion are forced to practise open defecation.
Working with the London School of Hygiene and Tropical Medicine, Domestos will has also release World Toilet Day White Paper on the health threats related to poor or lack of sanitation.
Earlier this year Domestos and the Unilever Foundation partnered with UNICEF to support their Community Approaches to Total Sanitation programmes (known as CATS) in Gambia, Ghana, Nicaragua, Nigeria, Pakistan, Philippines, South Sudan, Sudan and Viet Nam.
The world’s first Domestos Toilet Academies, will open this month in Viet Nam (there they will be called the Vim Toilet Academies).
In South Africa, Domestos has teamed up with Afrisun, WTO and pop star L’loyd Cele for the school sanitation programme ‘Cleaner toilets, brighter future’.