Handwashing and menstrual hygiene were promoted at a major global sports event, thanks to a partnership between WASH United and the International Cricket Council (ICC).
WASH United raked in Indian cricket superstar Suresh Raina to become their brand ambassador at the ICC World Twenty20 Cricket World Cup, which was held from 16 March to 6 April, 2014, in Bangladesh.
During the tournament, key matches were dedicated to promoting sanitation and hygiene, including the blockbuster India vs Pakistan.
Together with Underprivileged Children’s Educational Programs (UCEP), WASH United conducted WASH in Schools trainings in 9 schools in Dhaka, reaching around 8,000 children.
With WaterAid Bangladesh, they implemented a game-based menstrual hygiene management (MHM) training programme for 300 girls from local schools and teagarden communities in Sylhet around the women’s tournament. A group of 22 girls met the Australia Women’s team with whom they played the “knocking down the menstruation myths” game.
WASH United and UNICEF India produced two public service announcements (PSAs) videos on sanitation campaign for the ICC World Twenty20 Cricket World Cup: one on handwashing (Half a minute can defeat diarrhoea!) and the other on open defecation (Ending open defecation is IN OUR HANDS!)
Source: The Latest Shit, Apr 2014