IDEO.org Challenge – How might we establish better recycling habits at home?

Recycling is something in which we all have a role to play. It’s one of the easiest ways we can contribute to protecting our environment. When it comes to recycling at home, there often seems to be a mismatch between our good intentions and our actions and in many countries around the world, less than a third of us recycle at home. ideo

How can we nudge people to incorporate better recycling habits into their daily routines at home? What tools, campaigns or services might we design to support habit changes that stick? Together with Coca-Cola Enterprises (CCE) – one of the world’s largest independent bottlers of Coca-Cola products – we’re asking the OpenIDEO community to help us find creative ways to encourage people to recycle at home.

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