Nguyen, H.H. (2011). Integrating sanitation marketing into a national program : a case study in Vietnam. Brisbane, QLD, Australia, International Water Centre.
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Supply-driven approaches to rural sanitation in Viet Nam, with associated toilet subsidies, have had little success over the last decade. Since 2003, International Development Enterprises (IDE) Vietnam has achieved better results in several pilots with an alternative approach involving rural sanitation marketing. As a result, the Danish International Development Agency (DANIDA) has supported IDE in collaboration with the Health Environment Agency of the Ministry of Health (MOH) (HEMA) to implement a rural sanitation marketing pilot project within the National Target Program II (NTP II) program in Quang Tri province since 2010. This report provides an analysis of the potential as well as the constraints for integrating sanitation marketing into NTP II.