Tag Archives: Practical Action

Campaign uses “Slum Britain art” for fundraising

Slums encroach on Buckingham Palace - still from Practical Action video

Slums encroach on Buckingham Palace – still from Practical Action video

A UK charity has set images of iconic landmarks like Buckingham Palace in typical South Asian slums for its latest campaign to tackle urban poverty. Practical Action’s Safer Cities Christmas appeal aims to provide clean water, sanitation and safe housing to over 4,000 poor people in Nepal and Bangladesh. The appeal is backed by the government’s UK Aid Match initiative which matches public donations pound for pound. UK Aid Match will award up to £120 million (US$ 200 million) in grants over 3 years.

Source: Practical Action, 20 Dec 2013 ; The Independent, 22 Dec 2013