Tag Archives: sanitation marketing

Rural sanitation market in India worth US$ 25 billion

Monitor Deloitte has estimated that the demand for rural toilets in India could be worth INR 500-700 billion (US$ 10-14 billion), with an INR 300-450 billion (US$ 6-9 billion) financing opportunity. This is one of key key highlights from their recent white paper.

Photo: Monitor Deloitte

Photo: Monitor Deloitte

The paper identified two main types of  business models to deliver rural toilets: the Do It Yourself (DIY) model and a Turnkey Solution Provider (TSP) model. Both models require a central player or ‘market maker’ to conduct market-building activities to get the models started. Organisations such as NGOs, microfinance institution (MFIs) and cement companies can play this role, while the Government has a key role in facilitating the development of the sanitation market.

The Government of India has approved funding of over US$ 4 billion for rural sanitation, but less than 60% of these funds have been used, the paper says. Census data indicates that many of these Government supported toilets may be non-existent or not-in-use.

Research by Monitor Deloitte in the Indian state of Bihar  showed 84% of households surveyed in rural Bihar indicated their desire for a toilet and 38% of these households had actually researched available product options. Safety of women, convenience and privacy as opposed to health were key drivers.

Deloitte is organising a series of open conference calls to discuss their findings on the following dates:

  • February 12, 10am IST
  • February 25, 10am IST
  • March 5, 9:30am IST
  • March 13, 9:30pm IST

Please request RSVPs to inmim@deloitte.com for more information and materials for the call.

A Market Led, Evidence Based Approach to Rural Sanitation

Monitor Inclusive Markets, with support from the Bill & Melinda Gates Foundation, has written a white paper titled “A Market Led, Evidence Based Approach to Rural Sanitation” on supply side market-based approaches to scale rural sanitation in India, based mainly on findings from the PSI-led “Supporting Sustainable Sanitation Improvements” (3SI) project in Bihar and supplemented by additional investigation of interventions in other parts of India.

The white paper explains that demand for toilets does exist in rural India, and the availability of quality and affordable products as well as financing are key levers to unlocking this demand. It goes on to propose business models that could profitably deliver solutions that meet customer needs, and highlights players in the sanitation ecosystem who could serve as the “market maker,” conducting market-building activities and creating an enabling environment for growth.

Please visit www.inclusive-markets.org/sanitation to see a more complete set of outputs from the 3SI project as well as annexures to the white paper providing overviews of some organizations already delivering sanitation solutions or providing sanitation financing in rural India.

Jay Graham – Selling toilets in Cambodia: WaterSHED style

A field tool for sanitation marketing surveys in Bangladesh

Consultant-led sanitation marketing surveys typically take months to produce a thick report with largely impractical recommendations.

The IRC International Water and Sanitation is developing a field tool that delivers, within just one week, a one-page overview matching sanitation supply and demand.

The tool, a sanitation marketing dashboard, was tested in two unions in one of the upazilas (sub-districts) covered by the BRAC WASH II programme.

Preliminary results revealed for instance that the quality of construction and hygiene promotion needed improvement.

An updated version of the tool will be used in six to nine representative upazilas in the BRAC WASH II programme.

For more information contact: Erick Baetings or Ingeborg Krukkert at IRC.

IRC-BRAC WASH II
Sanitation Demand and Supply Study

Source: Erick  Baetings, IRC International Water and Sanitation Centre

Source: Erick Baetings, IRC International Water and Sanitation Centre

SACOSAN-V – South Asian Conference on Sanitation, 11-13 November 2013, Kathmandu, Nepal

sacosanV-logoHeads of delegation from Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka will join other delegates from government, UN agencies, civil society and private sector to once again discuss the “biggest sanitation challenge in the world”.

There are around 700 million South Asians who still defecate in the open. At SACOSAN-IV held in April 2011 in Sri Lanka, South Asian ministers promised to set up a national body in each country to “coordinate sanitation and hygiene, involving all stakeholders”.

SACOSAN-V is being organised by the Nepal Ministry of Urban Development (MoUD), Department of Water Supply and Sewerage (DWSS).

The SACOSAN-V theme is: “Sanitation for All : All for Sanitation”.

Programme outline: Public Opening (10 November), Meeting of Ministers, Technical focus sessions, Plenaries, Public sessions, Panel discussions, Declarations, Exhibitions, Field visits (14 November).

Session topics (Download Concept Paper):

Topic Lead Country Partner involved
Sanitation and Health Afghanistan UNICEF
Community Wide Sanitation and Sustainability Bangladesh WSP
School Sanitation Bhutan WHO
Reaching the Unreached India FANSA
Sanitation Technology and Marketing Maldives WHO
Media Advocacy and Sanitation Nepal WaterAid
Urban Sanitation Pakistan WaterAid
Knowledge Management and Networking Sri Lanka UNICEF

For more information go to: www.sacosanv.gov.np

Updates from the Sanitation Marketing Community of Practice

The Sanitation Marketing Community of Practice – an initiative of the Australian WASH Reference Group and managed by WaterAid Australia. Below are 2 new announcements. wateraid

1 – Yolande Coombes, WSP is available to answer SanMark questions
The Sanitation Marketing Community of Practice is very excited to have Yolande Coombes as our new resident guest expert. Yolande will be available in January 2013 to answer any SanMark practitioner questions. Questions can be submitted via the Sanitation Marketing website.
Be sure to include a brief description of your project and context. Questions, answers and comments will be posted on the website for peer to peer learning.

Yolande Coombes has more than 20 years experience in public health, behaviour change and evaluation. She gained her PhD in Public Health from the University of London. She has held academic positions at the London School of Hygiene and Tropical Medicine, and College of Medicine in Malawi. As a consultant she has worked on topics on a number of communicable and non-communicable diseases. She has worked for both Population Services International and Marie Stopes International providing technical social marketing, behaviour change, franchising and M&E support. In 2007 she took up a position as a specialist consultant in sanitation marketing and hygiene with WSP and became a staff member in 2010 responsible for leading WSP’s sanitation and hygiene work in Africa, including task managing the AfricaSan 3 conference in 2011.

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SanMark Community of Practice website

The Sanitation Marketing (SanMark) Community of Practice  is a WASH Reference Group initiative supported by the AusAID Innovations Fund and managed by WaterAid Australia.

The WASH Reference Group is an Australian-based Community of Practice comprising 25 organisations working on water, sanitation and hygiene promotion in developing countries, including NGOs, research organisations and the Australian water industry.

The website provides information on SanMark webinars and in-country training events. Visitors to the website can submit a question (Ask an Expert), contribute a case study, story, experience or photographs to the SanMark blog, and apply online for a SanMark practitioner training. There is also section on resources (links and tools) and news.

Website: www.sanitationmarketing.com

Join the Sanitation Marketing Community of Practice

Welcome to the Sanitation Marketing Community of Practice!

Are you a WASH practitioner currently working on Sanitation Marketing activities? Do you find yourself struggling to find others you can talk to about the practical issues you face – like how to work with a marketing agency, support a small business or design a new low-cost product? Are you thinking about starting a sanitation marketing program, but don’t know where to start?

Why a Sanitation Marketing Community of Practice?

As you know 2.5 billion people still lack access to basic sanitation and this has devastating impacts on the lives and health of people and communities.  At this rate the sanitation target of the Millennium Development Goals (MDGs) may not be met until 2026, making it one of the most off-track targets in many countries of the world. To address this sanitation crisis, it is now clear that programs focused on latrine construction will not be enough. New approaches like Community-Led Total Sanitation (CLTS) have proven that communities can be motivated to change their sanitation situation – but that the first step is triggering behaviour change.

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Marketing Human Excreta: A Study of Possible Ways to Dispose of Urine and Faeces

Marketing Human Excreta: A Study of Possible Ways to Dispose of Urine and Faeces from Slum Settlements in Kampala, Uganda, 2011. E Schroeder, Deutsche Gesellschaft fuer Internationale Zusammenarbeit (GIZ).

Some key findings include: High sociocultural barriers associated with handling and using human excreta as fertilizer exist; sensitization does change people’s perceptions and behaviors considerably; and economical tools like the incentives applied in this study are helping to change people’s perceptions and behaviors.

Cambodia: the Hands-Off Approach to Sanitation Marketing [video]

WaterSHED’s sanitation marketing program takes a “Hands-Off” approach to sanitation marketing. Pioneered in Cambodia, the Hands-Off approach recognizes that with creative social marketing, targeted support to local enterprises and the brokering of effective public-private partnerships, sanitation markets can grow without on-going external intervention. The Hands-Off program plays the role of catalyzing facilitator, using in-depth research into demand and supply to inform simple but effective strategies aimed at linking consumers to suppliers, and then staying out of their way.

WaterSHED is a Global Development Alliance led by the University of North Carolina Gillings School of Global Public Health and supported by USAID’s Regional Development Mission-Asia (RDMA).

WaterSHED, which stands for Water, Sanitation and Hygiene Enterprise Development, is a public-private partnership designed to bring effective, affordable water and sanitation products to market in Cambodia, Laos and Vietnam.