Nguyen, H.H. (2011). Integrating sanitation marketing into a national program : a case study in Vietnam. Brisbane, QLD, Australia, International Water Centre.
Read the full report
Supply-driven approaches to rural sanitation in Viet Nam, with associated toilet subsidies, have had little success over the last decade. Since 2003, International Development Enterprises (IDE) Vietnam has achieved better results in several pilots with an alternative approach involving rural sanitation marketing. As a result, the Danish International Development Agency (DANIDA) has supported IDE in collaboration with the Health Environment Agency of the Ministry of Health (MOH) (HEMA) to implement a rural sanitation marketing pilot project within the National Target Program II (NTP II) program in Quang Tri province since 2010. This report provides an analysis of the potential as well as the constraints for integrating sanitation marketing into NTP II.
Sanitation marketing is a field that applies social and commercial marketing approaches to scale up the supply and demand for improved sanitation facilities. This WASHplus Weekly lists some of the most recent publications and websites on sanitation marketing. Included are a new toolkit with videos and reports from the Water and Sanitation Program, lessons learned on sanitation marketing in Uganda by PLAN Uganda and other resources.
Introductory Guide to Sanitation Marketing, 2011.
Print and Online Toolkit, by Jacqueline Devine and Craig Kullmann, Water and Sanitation Program.
Download Full-text (pdf) and view Online Toolkit
Sanitation marketing is an emerging field with a relatively small group of practitioners who are learning by doing. With an Introductory Guide to Sanitation Marketing and a companion online toolkit the Water and Sanitation Program (WSP) seeks to contribute to the field by sharing practical guidance on the design, implementation, and monitoring of rural sanitation marketing programs at scale in India, Indonesia, and Tanzania, plus additional projects implemented in Cambodia and Peru.
The online toolkit includes narrated overviews, videos, and downloadable documents including research reports, sample questionnaires, and more.
Sanitation marketing, together with Community-led Total Sanitation (CLTS) and behaviour change are the three core components WSP’s approach to scaling up rural sanitation, which also includes strengthening the enabling environment.
Posted in Africa, East Asia & Pacific, Economic Benefits, Hygiene Promotion, Latin America & Caribbean, Publications, South Asia, Web sites
Tagged Cambodia, changing behaviour, finance, India, Indonesia, Peru, sanitation marketing, Tanzania, Water and Sanitation Program
Experiences from Rural Benin: Sanitation Marketing At Scale, 2011. World Bank.
Sanitation marketing is a sustainable approach to household sanitation uptake at scale. While efforts in Africa to use marketing are underway in several countries, success stories have yet to be shared. In Benin, the Directorate for Hygiene and Basic Sanitation within the Ministry of Health has championed the development and operation of a highly innovative rural sanitation marketing programme.
Within the first one-and-a-half years promotion cycle under national roll-out launched in 2005, the programme has resulted in a 10 percentage point increase in improved sanitation coverage from a baseline of 6.2% across 80,000 monitored households. Besides the one in ten households in enrolled communities that has completed construction, a further 2 to 3 out of every ten households is either planning or in the process of building an improved family latrine by accessing market-supplied materials and services. While already impressive these figures likely underestimate the full impact of this marketing intervention for reasons which are explained.
Small private providers, from retailers to masons, from public toilet operators to latrine emptying businesses, are of vital importance to medium- and lower-income communities, according to BPD Water & Sanitation . The sanitation sector needs to capitalise on the growing interest in social entrepreneurship and the ‘bottom of the pyramid’ especially in urban areas.
There are numerous resilient private sanitation providers but the majority get limited support or oversight from public bodies, NGOs and others. Changing this requires requires relatively little effort, contends BPD, and would reap many economic, health and environmental benefits.
At the World Water Week in Stockholm, BPD, the Stockholm Environment Institute and WASTE are organising a seminar on “Helping Entrepreneurs Provide Sustainable Sanitation Services” (24 August 2011, 14.00 – 17.00, Room T6). The seminar explores the different markets and incentives for sanitation entrepreneurs from Bolivia, Ghana and Malawi. In discussion with entrepreneurs and organisations/ specialists that support them, this interactive session will engage participants in debate around two key topics: finance and business support. The session will finish with an interactive ‘sanitation marketplace’.
Posted in Africa, Campaigns and Events, Latin America & Caribbean, Progress on Sanitation
Tagged Bolivia, BPD Water & Sanitation, entrepreneurs, Ghana, irc's approach, Malawi, sanitation marketing, small-scale providers, Stockholm Environment Institute, WASTE, World Water Week 2011
Designed by the United States Agency for International Development’s Hygiene Improvement Project programme in Uganda, this manual provides guidance and tools for designing a sanitation marketing programme. It allows professionals in the fields of santitation and marketing to comprehensively assess the current market for sanitation products and services and use the results to design a multi-pronged sanitation marketing strategy.
Order info – http://www.talcuk.org/books/sanitation-marketing-for-managers.htm
Sanitation Marketing for Managers: Guidance for Tools and Program Development. July 2010.
Developed through HIP’s program in Uganda, this manual provides guidance and tools for designing a sanitation marketing program. It guides professionals in the fields of sanitation and marketing to 1) comprehensively assess the current market for sanitation products and services and (2) use the results of this assessment to design a multi-pronged sanitation marketing strategy.