The Sanitation Marketing Community of Practice – an initiative of the Australian WASH Reference Group and managed by WaterAid Australia. Below are 2 new announcements.
1 – Yolande Coombes, WSP is available to answer SanMark questions
The Sanitation Marketing Community of Practice is very excited to have Yolande Coombes as our new resident guest expert. Yolande will be available in January 2013 to answer any SanMark practitioner questions. Questions can be submitted via the Sanitation Marketing website.
Be sure to include a brief description of your project and context. Questions, answers and comments will be posted on the website for peer to peer learning.
Yolande Coombes has more than 20 years experience in public health, behaviour change and evaluation. She gained her PhD in Public Health from the University of London. She has held academic positions at the London School of Hygiene and Tropical Medicine, and College of Medicine in Malawi. As a consultant she has worked on topics on a number of communicable and non-communicable diseases. She has worked for both Population Services International and Marie Stopes International providing technical social marketing, behaviour change, franchising and M&E support. In 2007 she took up a position as a specialist consultant in sanitation marketing and hygiene with WSP and became a staff member in 2010 responsible for leading WSP’s sanitation and hygiene work in Africa, including task managing the AfricaSan 3 conference in 2011.
The Sanitation Marketing (SanMark) Community of Practice is a WASH Reference Group initiative supported by the AusAID Innovations Fund and managed by WaterAid Australia.
The WASH Reference Group is an Australian-based Community of Practice comprising 25 organisations working on water, sanitation and hygiene promotion in developing countries, including NGOs, research organisations and the Australian water industry.
The website provides information on SanMark webinars and in-country training events. Visitors to the website can submit a question (Ask an Expert), contribute a case study, story, experience or photographs to the SanMark blog, and apply online for a SanMark practitioner training. There is also section on resources (links and tools) and news.
Welcome to the Sanitation Marketing Community of Practice!
Are you a WASH practitioner currently working on Sanitation Marketing activities? Do you find yourself struggling to find others you can talk to about the practical issues you face – like how to work with a marketing agency, support a small business or design a new low-cost product? Are you thinking about starting a sanitation marketing program, but don’t know where to start?
Why a Sanitation Marketing Community of Practice?
As you know 2.5 billion people still lack access to basic sanitation and this has devastating impacts on the lives and health of people and communities. At this rate the sanitation target of the Millennium Development Goals (MDGs) may not be met until 2026, making it one of the most off-track targets in many countries of the world. To address this sanitation crisis, it is now clear that programs focused on latrine construction will not be enough. New approaches like Community-Led Total Sanitation (CLTS) have proven that communities can be motivated to change their sanitation situation – but that the first step is triggering behaviour change.
Marketing Human Excreta: A Study of Possible Ways to Dispose of Urine and Faeces from Slum Settlements in Kampala, Uganda, 2011. E Schroeder, Deutsche Gesellschaft fuer Internationale Zusammenarbeit (GIZ).
Some key findings include: High sociocultural barriers associated with handling and using human excreta as fertilizer exist; sensitization does change people’s perceptions and behaviors considerably; and economical tools like the incentives applied in this study are helping to change people’s perceptions and behaviors.
WaterSHED’s sanitation marketing program takes a “Hands-Off” approach to sanitation marketing. Pioneered in Cambodia, the Hands-Off approach recognizes that with creative social marketing, targeted support to local enterprises and the brokering of effective public-private partnerships, sanitation markets can grow without on-going external intervention. The Hands-Off program plays the role of catalyzing facilitator, using in-depth research into demand and supply to inform simple but effective strategies aimed at linking consumers to suppliers, and then staying out of their way.
WaterSHED is a Global Development Alliance led by the University of North Carolina Gillings School of Global Public Health and supported by USAID’s Regional Development Mission-Asia (RDMA).
WaterSHED, which stands for Water, Sanitation and Hygiene Enterprise Development, is a public-private partnership designed to bring effective, affordable water and sanitation products to market in Cambodia, Laos and Vietnam.
Nguyen, H.H. (2011). Integrating sanitation marketing into a national program : a case study in Vietnam. Brisbane, QLD, Australia, International Water Centre.
Read the full report
Supply-driven approaches to rural sanitation in Viet Nam, with associated toilet subsidies, have had little success over the last decade. Since 2003, International Development Enterprises (IDE) Vietnam has achieved better results in several pilots with an alternative approach involving rural sanitation marketing. As a result, the Danish International Development Agency (DANIDA) has supported IDE in collaboration with the Health Environment Agency of the Ministry of Health (MOH) (HEMA) to implement a rural sanitation marketing pilot project within the National Target Program II (NTP II) program in Quang Tri province since 2010. This report provides an analysis of the potential as well as the constraints for integrating sanitation marketing into NTP II.
Sanitation marketing is a field that applies social and commercial marketing approaches to scale up the supply and demand for improved sanitation facilities. This WASHplus Weekly lists some of the most recent publications and websites on sanitation marketing. Included are a new toolkit with videos and reports from the Water and Sanitation Program, lessons learned on sanitation marketing in Uganda by PLAN Uganda and other resources.