Washing hands with soap is a simple and effective way to prevent the spread of many infectious diseases. Yet globally, hand washing rates are low. What factors affect hand washing behaviour in Ghana and what could motivate hygiene behaviour change?
A study by the London School of Hygiene and Tropical Medicine proposes that consumer marketing, which aims to target the audiences’ hopes, desires and motivations, may be a more effective approach than increasing knowledge via health education.
For more on handwashing see Hygiene Central and The Global Public-Private Partnership for Hand washing with Soap