World Toilet Day was established on 19 November 2001 by the World Toilet Organization. Celebrated annually, it seeks to increase awareness of the importance of toilet sanitation and each individual’s right to a safe and hygienic sanitary environment.
This year, Unilever’s Domestos will be the inaugural sponsor of World Toilet Day.
To help raise awareness for the 2.5 billion people who don’t have access to sanitation, thousands of people are going to squat for one minute. All over the world, in malls, in offices, on city streets – everywhere you turn, people will be squatting. And we want you to take part! The Big Squat is just one of many World Toilet Day events.
PumpAid’s in the UK has launched GAS, the Give a Sh*t Campaign, which includes the S*it Song, sung by Lark.
WaterAid has released a special World Toilet Day video “A luxury item?” , about a “sexy technology, which sadly is still a luxury item for 2.5 billion people around the world who have nowhere safe to go”.