A UK water firm has taken a unique approach to tackling sewer blockages by hiring a ‘mad scientist’ to look into U bends.
‘Scientist’ Richard Hubert was called in by United Utilities after the firm dealt with more than 15,000 blockages last year.
The firm is using the character as a humorous way to tackle what it sees as a ‘monstrous’ increase in people using toilets to flush away everyday rubbish such as cotton buds, nappies, sanitary products and razors.
The United Utilities “What not to flush” campaign page includes an online “beat the sewer monster ” game, videos, a “dirty downloads” gallery, and practical tips to prevent blockages.
Web site: whatnotoflush.com
Source: Luke Walsh, edie, 14 Jun 2010