USAID Hygiene Improvement Project – Sanitation Marketing for Managers

Sanitation Marketing for Managers: Guidance for Tools and Program Development. July 2010.

Full-text: http://www.hip.watsan.net/page/5007

Developed through HIP’s program in Uganda, this manual provides guidance and tools for designing a sanitation marketing program. It guides professionals in the fields of sanitation and marketing to 1) comprehensively assess the current market for sanitation products and services and (2) use the results of this assessment to design a multi-pronged sanitation marketing strategy.

One response to “USAID Hygiene Improvement Project – Sanitation Marketing for Managers

  1. You may be interested to know that TALC (Teaching-aids At Low Cost) have recently published a hard copy version of Sanitation Marketing for Managers. It is available from our website at http://www.talcuk.org/books/sanitation-marketing-for-managers.htm

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