A US-based health research firm, Abt Associates, has organised a series of diarrhoea prevention camps in low-income settlements in cities of Lucknow, Kanpur and Varanasi. The camps took place between May and July, the peak period of diarrhoeal outbreaks.
The camps are part of the ‘Saathi Bachpan Ke‘ (Friends of Childhood) programme, funded through the USAID-India Market-Based Partnerships for Health Project.
The Abt team has produced an “edutainment” package for parents, caregivers and children participating in the camps. They are taught important life-saving behaviors – from washing hands with soap and purifying water to rehydrating children suffering with diarrhea. Key messages are reinforced through puppet shows, interactive games and quizzes.
Presentations and demonstrations are provided by physicians and other program supporters including manufacturers of soap, water purifiers, and oral rehydration salts, and public sector partners.
Related web site: USAID India - Market-based Partnerships for Health (MBPH) – Saathi Bachpan Ke
See a promotional video of “Saathi Bachpan Ke” initiative on USAID India’s Facebook page.