Tanzania: A Handwashing Behavior Change Journey

Research conducted in Tanzania  to track the steps taken to design and implement an evidence-based, behavior change program using mass media, interpersonal communication, and direct consumer contact demonstrates the effectiveness of the FOAM framework for analyzing formative research and developing communication objectives. The research, conducted by the Water and Sanitation Program,  also finds that using these  channels in a mutually supportive manner can be particularly effective. These findings and others are summarized in  Tanzania: A Handwashing Behavior Change Journey,  a new Learning Note by Yolande Coombes and Nat Paynter.

For more information on the Global Scaling Up Handwashing Project in Tanzania, please contact Yolande Coombes at wspaf@worldbank.org

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