Cambodia: the Hands-Off Approach to Sanitation Marketing [video]

WaterSHED’s sanitation marketing program takes a “Hands-Off” approach to sanitation marketing. Pioneered in Cambodia, the Hands-Off approach recognizes that with creative social marketing, targeted support to local enterprises and the brokering of effective public-private partnerships, sanitation markets can grow without on-going external intervention. The Hands-Off program plays the role of catalyzing facilitator, using in-depth research into demand and supply to inform simple but effective strategies aimed at linking consumers to suppliers, and then staying out of their way.

WaterSHED is a Global Development Alliance led by the University of North Carolina Gillings School of Global Public Health and supported by USAID’s Regional Development Mission-Asia (RDMA).

WaterSHED, which stands for Water, Sanitation and Hygiene Enterprise Development, is a public-private partnership designed to bring effective, affordable water and sanitation products to market in Cambodia, Laos and Vietnam.

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One response to “Cambodia: the Hands-Off Approach to Sanitation Marketing [video]

  1. Awesome work Watershed Team,

    I’m really looking forward your business report comparing the investment of your program with the results you got, hopefully showing this approach isn’t only sustainbale but as well cheap.
    My second question is what are your views/concern on latrine emptying or how do promote the purchase of a second pit to make the use of this sanitation system totally safe in the long term.

    Following closely your progress, thanks for sharing this great video !

    Ben

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