After sitting on the toilet for 50 hours, Australian social entrepreneur Simon Griffiths raised AU$ 50,000 {US$ 51,000) through crowdfunding for a new line of philanthropic toilet paper. Griffiths plans to donate 50% of the profits from the sale of “Who Gives a Crap” toilet paper to WaterAid for sanitation projects. The next step is to raise another AU$ 50,000 to convince Australian supermarkets to stock “Who Gives A Crap” rolls on their shelves by the end of the year.
See the slick, humorous campaign video.
Griffiths is CEO of social enterprise Good Goods which he co-founded with fellow engineering graduate from the University of Melbourne Jehan Ratnatunga. Their first social enterprise, Ripple.org, also helped raise funds for WaterAid. In 2010, they began working on Who Gives A Crap in 2010 together with product designer Danny Alexander, who had been was involved in the Ghanasan project.
Web site: www.whogivesacrap.org
Sanitation Updates 
I’d love to see this being done for public toilets in the developed world. Also, there already is eco-friendly toilet paper which is even certified with Cradle to Cradle Silver (Van Houtum Satino Black).
But it’s a good sign for what sanitation marketing is capable of if only they would use a similar approach.