Philanthropic toilet paper: “Who Gives a Crap” raises money for sanitation

After sitting on the toilet for 50 hours, Australian social entrepreneur Simon Griffiths raised AU$ 50,000 {US$ 51,000) through crowdfunding for a new line of philanthropic toilet paper. Griffiths plans to donate 50% of the profits from the sale of “Who Gives a Crap” toilet paper to WaterAid for sanitation projects. The next step is to raise another AU$ 50,000 to convince Australian supermarkets to stock “Who Gives A Crap” rolls on their shelves by the end of the year.

See the slick, humorous campaign video.

Griffiths is CEO of social enterprise Good Goods which he co-founded with fellow engineering graduate from the University of Melbourne Jehan Ratnatunga. Their first social enterprise,, also helped raise funds for WaterAid. In 2010, they began working on Who Gives A Crap in 2010 together with product designer Danny Alexander, who had been was involved in the Ghanasan project.


One response to “Philanthropic toilet paper: “Who Gives a Crap” raises money for sanitation

  1. I’d love to see this being done for public toilets in the developed world. Also, there already is eco-friendly toilet paper which is even certified with Cradle to Cradle Silver (Van Houtum Satino Black).

    But it’s a good sign for what sanitation marketing is capable of if only they would use a similar approach.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s