Last year, the World Toilet Day campaign reached 1 billion people, says World Toilet Organization (WTO) founder Jack Sim aka “Mr. Toilet”. For this year’s campaign, WTO is partnering with the Water Supply and Sanitation Collaborative Council (WSSCC). The theme is “I give a shit, do you?”
World Toilet Day is an international day of action, initiated by WTO in 2001, to break the taboo around toilets and draw attention to the global sanitation challenge.
Jack Sim explains on TEDx Taipei 2012.why World Toilet Day has become such a success and how supporters can contribute on 19 November .
For ideas for World Toilet Events, the official video and downloadable campaign materials go to: www.worldtoiletday.org
Follow World Toilet Day on Facebook and Twitter @worldtoiletday and #IGiveAShit
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