Recently-retired Indian cricket legend SachinTendulkar has become UNICEF Ambassador for South Asia to promote hygiene and sanitation in the region over the next two years.
“I was disheartened to know was that 1600 children die everyday because of diarrhoeal infected diseases”, Tendulkar said at a press conference on 28 November in Mumbai. “I just want to help UNICEF to make more people aware of this initiative that I am part of. It is as simple as washing your hands with soap”.
A video compilation highlights Tendulkar’s involvement in UNICEF campaigns over the past ten years on issues including polio, HIV/AIDS and handwashing.