Fortunately, a number of market-based models have emerged in both rural and urban areas to address the sanitation crisis. They all serve the Base of the Pyramid in a sustainable manner by offering improved solutions, at a price that the poor are willing and able to pay. In this Report, we analyze two models that combine an aspirational value proposition for low-income families and a strong potential for financial sustainability: projects that facilitate the creation of a local, sanitation market in rural areas and enterprises servicing home mobile toilets in urban areas.
Based on an in-depth analysis of 12 projects representative of these two models, the Report suggests strategies to overcome challenges to sustainability and scale. Finally, the Report explores how these models would benefit from corporate and industrial expertise and resources, opening up opportunities for large corporations to contribute to solving the sanitation crisis.