iDE’s Approach to Market Development

Brief Overviews of iDE’s Approach to Market Development

iDE is offering two short overviews that address key aspects of market development. These reports are designed to be short, but dense with practical information resulting from our experience in building markets for sanitation in seven countries across two continents.

iDE Tactic Report: The Dynamics of Market Development

iDE_W_TR_Markets thumbIn this publication, you will find a description of how we analyze the situation in a country to design a dynamic and responsive sanitation business model.

The report also compares market type, sanitation awareness, product range, supply chain maturity, manufacturing base, and government engagement across a sample of the countries we work in.

Download the Markets tactic report

iDE Tactic Report: Behavior Change Grounded in User Insights

In this publication, we share our experience with a one-year pilot on behavior change, and outline our key takeaways for building an effective campaign. iDE_W_TR_BCC thumb

A handful of social games, the core of the behavior change program we developed, are shown and explained in this report.

Download the Behavior Change tactic report

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