Brief Overviews of iDE’s Approach to Market Development
iDE is offering two short overviews that address key aspects of market development. These reports are designed to be short, but dense with practical information resulting from our experience in building markets for sanitation in seven countries across two continents.
iDE Tactic Report: The Dynamics of Market Development
The report also compares market type, sanitation awareness, product range, supply chain maturity, manufacturing base, and government engagement across a sample of the countries we work in.
iDE Tactic Report: Behavior Change Grounded in User Insights
A handful of social games, the core of the behavior change program we developed, are shown and explained in this report.