Laying the Groundwork to Scale Up Sanitation Marketing in Ethiopia, 2016. WASHplus.
Between February 2, 2015 and October 31st, 2015, with support from USAID’s WASHplus project and the Vitol Foundation, iDE implemented a project to scale up rural sanitation marketing in rural areas of four regions of Ethiopia (SNNPR (Southern Nations, Nationalities and Peoples), Amhara, Oromia, Tigray). Building on the success of a pilot project that established the potential to scale sanitation marketing in rural Ethiopia, this project aimed to:
1. Continue developing and refining the design of the latrine products (slab and pit lining) as well as the business model for sales and delivery of the latrine;
2. Develop sales training and marketing materials for sales agents and manufacturers.