Changing the village, changing the country. World Bank Water Blog, June 27, 2017.
How do you persuade people to use a toilet? This is an urgent question across rural India: somewhere near half a billion people are still defecating in the open, and the Swachh Bharat Mission is urging them to stop by 2019.
India has about 650,000 villages. Many have tried different techniques – some successfully, some not. What if there were a “Google of sanitation”, where you could search for success stories of others who have faced the same situation, and a “LinkedIn of Sanitation” where you could reach out to peers with questions?
India’s government and the World Bank are together creating a platform for this, using systematic knowledge-sharing and learning as an approach to support the Swachh Bharat Mission and change behaviors. The approach is based on the belief that many excellent local sanitation solutions exist and can be replicated across the country.
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