Since the beginning of iDE Cambodia’s sanitation marketing initiative in 2009, we have facilitated the sale of over 325,000 latrines, while sanitation coverage has increased from 23% to over 70% in the provinces where we work. Our latest tactic reports provide new insight into how this expansion of sanitation coverage was achieved:
iDE is supporting the further development of a sustainable sanitation ecosystem, to and beyond Open Defecation Free status. Our Cambodia team’s Public Private Partnership Department is facilitating deeper connections between the private sector and government, while generating, sharing, and applying market data to help communities bridge the gap to ODF.
A recent World Bank report describes several common pitfalls of the delivery of WASH subsidies worldwide, including being pervasive and poorly targeted, non-transparent, expensive for implementers, and distortionary for markets. iDE developed its targeted subsidy model to address each of these issues and help poor household sustainably participate in the Cambodian sanitation market.
iDE is scaling supply and sales of a new type of Alternating Dual Pit product. Equipped with lime treatment service and a device to indicate when the new pit is filling, this technology allows customers to alternate pits back and forth and empty safely composted waste indefinitely. Guiding businesses deeper into the sanitation market has been a challenge, and in order to more smoothly facilitate this process iDE has increased support for businesses on ways to retain staff, provide adequate protection and equipment, and follow a cleaner, safer installation protocol.
iDE pioneered the market-based approach in sanitation, incorporating private businesses, NGOs, and government stakeholders. In 2003, iDE launched the world’s first market-based sanitation program in Vietnam, and, since then, the model has been successfully replicated across iDE’s global portfolio and by other organizations.