Issue 133 February 7, 2014 | Focus on WASH and Design Thinking
Design thinking is an interesting approach to problem solving. Clark Kellogg, from the University of California, Berkeley and Collective Invention, states “Unlike most previous problem solving approaches, it is human-centric, collaborative, and driven by experimentation.” One important principle of design thinking is to get feedback from real users as soon as possible in the form of prototypes. While early prototypes often fail, design thinking enables designers to quickly refine ideas based upon feedback from real users. One of the benefits of design thinking is to mitigate risk by testing early and failing fast.
David Kelley of IDEO Talks “Design Thinking” on 60 Minutes. CBS 60 Minutes, Jan 2013. (Link)
What makes a great designer? According to IDEO founder David Kelley, being an incredible designer isn’t necessarily about having a great aesthetic sensibility or coming up with out-of-the-box ideas. No, Kelley says that the key characteristic is empathy. Kelley has been on teams that created many game-changing products, from the first Apple computer mouse to the stand-up toothpaste tube to the “lavatory occupied” sign on airplanes. And on 60 Minutes, Kelley gives a tour of IDEO and shares his unique approach to what he calls “design thinking.”
Collective Action Toolkit, 2013. Frog Design. (Link)
Is it possible to inspire design thinking outside of the design world? The practice has helped countless organizations innovate new products and services but has infrequently been made available to a broad audience. Frog set out to prove the practice is universal by creating the Collective Action Toolkit, a set of resources and activities to help people accomplish tangible outcomes through a set of guided, nonlinear collaboration activities.
Design Thinking Demystified: An Interview with Clark Kellogg, 2013. N Mahajan. (Link)
Design thinking derives its basic principles from the discipline of design. As Clark Kellogg, partner at Collective Invention and lecturer at UC Berkeley’s Haas School of Business and College of Environmental Design, explains, unlike most previous problem solving approaches, it is human-centric, collaborative, and driven by experimentation. Many companies, such as consumer products giant Procter & Gamble, GE Healthcare, and Philips Lighting have adopted design thinking processes.