Tag Archives: behavior change

SuSanA webinar monthly webinar 1: “Opportunities & challenges of achieving WASH behaviour change”

Published on Apr 28, 2016

The webinar brought together speakers who presented their perspectives on how we can improve WASH behavior change. First, we learnt about how we can do a better job of leveraging the influence of community leaders to change some of the social and cultural norms that prevent uptake of healthy WASH behaviors. The role of both formal and informal leaders was explored, as well as how to extend this collaboration beyond CLTS to incorporate it more into other WASH approaches.

New tactics to nudge habit change for open defecation behavior

New tactics to nudge habit change for open defecation behavior | Source: World Bank Water Blog, March 31 2016 |

Open defecation remains a critical global health challenge, affecting almost 1 billion people around the world and contributing significantly to the estimated 842,000 people who die each year because of poor sanitation, hygiene practices, and unsafe water supplies.


Public toilet in the shanty town of Ciudad Pachacutec, Ventanilla District, El Callao Province – Peru Photo: Monica Tijero / World Bank

Most behavior change approaches and frameworks for addressing open defecation have focused on relatively conscious, “reflective”  drivers of behavior, including people’s emotions (such as pride or shame), rational knowledge (e.g., of germ theory), social norms, and explicit action plans (such as commitments to change).

Using the framework popularized by renowned social psychologist Daniel Kahneman, these factors can be described as “System 2” drivers of behavior i.e., relatively conscious and motivational factors. It is now well established, however, that human behavior can also be heavily influenced by “System 1” drivers i.e., relatively automatic, cue-driven factors.

In a newly released working paper by the World Bank Water Global Practice’s Water and Sanitation Program (WSP)Nudging and Habit Change for Open Defecation: New Tactics from Behavioral Science”, we draw on basic scientific findings from psychology, cognitive science, and behavioral economics to propose a framework of eight “System 1” principles to support the initiation and maintenance of open defecation behavior change.

In doing so, the new working paper builds from the general framework advanced in the World Bank Group’s 2015 World Development Report “Mind, Society, and Behavior”, which emphasized three core insights from behavioral science, namely that people think automatically, think socially and think using mental models.

Read the complete article.

Webinars – Understanding Behavior Change to Ensure Success

Small Doable Actions: A Feasible Approach to Behavior Change

Small Doable Actions: A Feasible Approach to Behavior Change, 2015. WASHplus.

A small doable action is a behavior that, when practiced consistently and correctly, will lead to personal and public health improvement. handwashing

It is considered feasible by the householder, from HIS/HER point of view, considering the current practice, the available resources, and the particular social context.

Although the behavior may not be an “ideal practice,” more households likely will adopt it because it is considered feasible within the local context

Sept 23, 2015 – Creativity in Behavior Change Symposium

Whether it be washing hands with soap, driving sanitation demand, or purifying water, almost every area of public health requires behaviour change. The field of behaviour change is transforming.

There is a growing evidence base to suggest that traditional health education messages are insufficient to achieve sustained change and that more might be achieved by being more creative, for example by learning from product marketing, psychology and behavioural economics. logo

The ‘Creativity in Behaviour Change Symposium‘ will bring together behaviour change practitioners from academia, government and the private sector with the ambition of sparking an ongoing network of collaborators.

In addition to creative case studies and provocative discussions the event will feature interactive activities throughout the day, a ‘behaviour change cinema’ which will screen materials from creative projects from around the globe and there will be a ‘soap box’ where anyone can share their big ideas for the future of behaviour change.

For those who are not in the UK, all the sessions will also be filmed and available on our website at ehg.lshtm.ac.uk

iDE’s Approach to Market Development

Brief Overviews of iDE’s Approach to Market Development

iDE is offering two short overviews that address key aspects of market development. These reports are designed to be short, but dense with practical information resulting from our experience in building markets for sanitation in seven countries across two continents.

iDE Tactic Report: The Dynamics of Market Development

iDE_W_TR_Markets thumbIn this publication, you will find a description of how we analyze the situation in a country to design a dynamic and responsive sanitation business model.

The report also compares market type, sanitation awareness, product range, supply chain maturity, manufacturing base, and government engagement across a sample of the countries we work in.

Download the Markets tactic report

iDE Tactic Report: Behavior Change Grounded in User Insights

In this publication, we share our experience with a one-year pilot on behavior change, and outline our key takeaways for building an effective campaign. iDE_W_TR_BCC thumb

A handful of social games, the core of the behavior change program we developed, are shown and explained in this report.

Download the Behavior Change tactic report

Orlando Hernandez – Behavioral Challenges and Potential Solutions to Reach Universal Sanitation Coverage

Behavioral Challenges and Potential Solutions to Reach Universal Sanitation Coverage by Orlando Hernandez, USAID/WASHplus Project and Senior Monitoring and Evaluation Advisor, Global Health, Population and Nutrition (GHPN), FHI 360.

The comments below are from Dr. Hernandez’s participation at the World Water Forum 2015 and then posted to the Sanitation and Water for All website.

Behavior change specialists rely on frameworks to dissect a problem and define a strategy to address it. The Water Improvement Framework (WIF), previously named the Hygiene Improvement Framework (HIF) developed in connection to USAID WASH projects some 15 years ago, is one such framework. Given its openness and comprehensiveness, the WIF has stood the test of time. Other donors and implementation agencies are thinking along the same lines as there are other similar frameworks developed by WSP, SVN, the London School of Hygiene and Tropical Medicine, among others.

The WIF is a three-legged stool which brings together: 1) supply, 2) demand, and 3) the enabling environment. It suggests that behavior change (BC) strategies are more than mere promotion, channels and messages. They bring a human dimension to the WASH sector, and when based on the WIF’s the three elements, it guides us to design, implement and evaluate WASH activities.  orlando2

Behavior change frameworks require us to segment our audiences as social groups involved in development are not monolithic. One obvious breakdown in sanitation is a split between urban, peri-urban and rural dwellers. The needs, preferences, sanitation practices and certainly resources of urban, peri-urban and rural populations may be different. With growing urbanization throughout the developing world, coverage in peri-urban areas represent a challenge, especially when we think of tenants living in crowded quarters with no services.

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