Tag Archives: behavior change

Sept 23, 2015 – Creativity in Behavior Change Symposium

Whether it be washing hands with soap, driving sanitation demand, or purifying water, almost every area of public health requires behaviour change. The field of behaviour change is transforming.

There is a growing evidence base to suggest that traditional health education messages are insufficient to achieve sustained change and that more might be achieved by being more creative, for example by learning from product marketing, psychology and behavioural economics. logo

The ‘Creativity in Behaviour Change Symposium‘ will bring together behaviour change practitioners from academia, government and the private sector with the ambition of sparking an ongoing network of collaborators.

In addition to creative case studies and provocative discussions the event will feature interactive activities throughout the day, a ‘behaviour change cinema’ which will screen materials from creative projects from around the globe and there will be a ‘soap box’ where anyone can share their big ideas for the future of behaviour change.

For those who are not in the UK, all the sessions will also be filmed and available on our website at ehg.lshtm.ac.uk

iDE’s Approach to Market Development

Brief Overviews of iDE’s Approach to Market Development

iDE is offering two short overviews that address key aspects of market development. These reports are designed to be short, but dense with practical information resulting from our experience in building markets for sanitation in seven countries across two continents.

iDE Tactic Report: The Dynamics of Market Development

iDE_W_TR_Markets thumbIn this publication, you will find a description of how we analyze the situation in a country to design a dynamic and responsive sanitation business model.

The report also compares market type, sanitation awareness, product range, supply chain maturity, manufacturing base, and government engagement across a sample of the countries we work in.

Download the Markets tactic report

iDE Tactic Report: Behavior Change Grounded in User Insights

In this publication, we share our experience with a one-year pilot on behavior change, and outline our key takeaways for building an effective campaign. iDE_W_TR_BCC thumb

A handful of social games, the core of the behavior change program we developed, are shown and explained in this report.

Download the Behavior Change tactic report

Orlando Hernandez – Behavioral Challenges and Potential Solutions to Reach Universal Sanitation Coverage

Behavioral Challenges and Potential Solutions to Reach Universal Sanitation Coverage by Orlando Hernandez, USAID/WASHplus Project and Senior Monitoring and Evaluation Advisor, Global Health, Population and Nutrition (GHPN), FHI 360.

The comments below are from Dr. Hernandez’s participation at the World Water Forum 2015 and then posted to the Sanitation and Water for All website.

Behavior change specialists rely on frameworks to dissect a problem and define a strategy to address it. The Water Improvement Framework (WIF), previously named the Hygiene Improvement Framework (HIF) developed in connection to USAID WASH projects some 15 years ago, is one such framework. Given its openness and comprehensiveness, the WIF has stood the test of time. Other donors and implementation agencies are thinking along the same lines as there are other similar frameworks developed by WSP, SVN, the London School of Hygiene and Tropical Medicine, among others.

The WIF is a three-legged stool which brings together: 1) supply, 2) demand, and 3) the enabling environment. It suggests that behavior change (BC) strategies are more than mere promotion, channels and messages. They bring a human dimension to the WASH sector, and when based on the WIF’s the three elements, it guides us to design, implement and evaluate WASH activities.  orlando2

Behavior change frameworks require us to segment our audiences as social groups involved in development are not monolithic. One obvious breakdown in sanitation is a split between urban, peri-urban and rural dwellers. The needs, preferences, sanitation practices and certainly resources of urban, peri-urban and rural populations may be different. With growing urbanization throughout the developing world, coverage in peri-urban areas represent a challenge, especially when we think of tenants living in crowded quarters with no services.

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WASHplus Weekly – Behavior Change in WASH Programs

Issue 106 | July 3, 2013 | Focus on Behavior Change
This issue contains 2013 studies and resources on behavior change in water, sanitation, and hygiene programs. Included are a USAID-sponsored event and webinar on behavior change and an interview featuring WASHplus Deputy Director Julia Rosenbaum about small doable actions as a behavior change approach. Other resources include toolkits from the SHARE project and the World Bank’s Water and Sanitation Program as well as reports and case studies from Bangladesh, Vietnam, and Zimbabwe.  washplus-weekly

EVENTS/INTERVIEWS

  • Behavior Change in WASH Programs, June 27, 2013. (Video)
    One in a series of “Strate-Chats” that USAID is hosting to coincide with the launch of its new Water and Development Strategy, this event focuses on behavior change methodologies and case studies. Presenters include Chris Holmes and Merri Weinger of USAID, Ron Cleemer of World Vision, and Orlando Hernandez from WASHplus.
  • Breaking the Cycle: Small Doable Actions in WASH to Improve Child Health, 2013. J Rosenbaum, WASHplus. (Video)
    WASHplus’s Julia Rosenbaum discusses the power of small doable actions as a behavior change approach when it is applied to water supply, sanitation, and hygiene (WASH) programs.
TOOLKITS
  • Behavior Change. The World Bank Water and Sanitation Program, 2013. (Toolkit)
    This behavior change module introduces the theory of change and key components of the approach WSP used in the Global Scaling Up Handwashing project. The module includes four presentations: behavior change overview, FOAM Framework, enabling products, and monitoring.
  • Choose Soap. SHARE Project. (Toolkit)
    The SHARE resource was created to promote hand washing with soap in households in low income settings and draws on ideas and best practices from different fields, including hygiene and health promotion, behavioral sciences, and marketing. This kit is designed to be used to promote hand washing with soap: at key times; within a realistic budget and time frame; and for an organization working at village level across multiple villages. Continue reading

USAID, World Vision, WASHplus – Behavior Change in WASH Programs

Watch the webcast of USAID’s discussion on “Behavior Change in WASH Programs: From Barriers and Access to Application and Use.” Featuring Chris Holmes, Merri Weinger and Jenny Datoo, USAID; Ron Clemmer, World Vision; and Orlando Hernandez, WASHplus/FHI 360.

Request for Proposals: “GSF Mid-Term Evaluation Consulting Services”

ImageThe Water Supply and Sanitation Collaborative Council (WSSCC) has specified in its Medium Term Strategic Plan 2012-2016 that all programmes funded by WSSCC’s Global Sanitation Fund (GSF) are subject to independent mid-term and five-year evaluations. These evaluations are aligned with the overall GSF financing mechanism, which is based on a five-year programme cycle.

Therefore, WSSCC is now calling for proposals by 7 June 2013 for “GSF Mid-Term Evaluation Consulting Services”. For more information about the consultancy, please click on this link:

http://www.wsscc.org/about-us/jobs

The mid-term evaluations of GSF programmes in ten countries will be clustered in two batches of five countries in 2013 and 2014/2015 respectively. The assignment covers design and implementation of the mid-term evaluations as well as analysis, consolidation and dissemination of findings as per the Terms of Reference.

As of 31 March 2013, the GSF programmes are implemented in ten countries: Cambodia, Ethiopia, India, Madagascar, Malawi, Nepal, Nigeria, Senegal, Tanzania and Uganda. In addition, programme preparation is on-going in another six countries; Bangladesh, Benin, Burkina Faso, Kenya, Pakistan and Togo. Sanitation and hygiene awareness-raising and promotion activities in the first ten countries with GSF programmes has resulted in 1.4 million people having improved toilets, and more than 1 million people in nearly 4,000 communities who are now living in open defecation free environments.

Sustaining Behavior Change Interventions: Enabling Environment for Handwashing with Soap in Peru

A new endline report discusses how Peru’s enabling environment for handwashing with soap has progressed since 2007.  The research, conducted by the Water and Sanitation Program (WSP), indicates that the enabling environment has been strengthened at both national and regional levels. In addition, efforts to integrate and institutionalize handwashing with soap behavior change into national, regional, and local policies related to health and nutrition, education, water, and sanitation have largely been achieved.

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