Monitor Deloitte has estimated that the demand for rural toilets in India could be worth INR 500-700 billion (US$ 10-14 billion), with an INR 300-450 billion (US$ 6-9 billion) financing opportunity. This is one of key key highlights from their recent white paper.
The paper identified two main types of business models to deliver rural toilets: the Do It Yourself (DIY) model and a Turnkey Solution Provider (TSP) model. Both models require a central player or ‘market maker’ to conduct market-building activities to get the models started. Organisations such as NGOs, microfinance institution (MFIs) and cement companies can play this role, while the Government has a key role in facilitating the development of the sanitation market.
The Government of India has approved funding of over US$ 4 billion for rural sanitation, but less than 60% of these funds have been used, the paper says. Census data indicates that many of these Government supported toilets may be non-existent or not-in-use.
Research by Monitor Deloitte in the Indian state of Bihar showed 84% of households surveyed in rural Bihar indicated their desire for a toilet and 38% of these households had actually researched available product options. Safety of women, convenience and privacy as opposed to health were key drivers.
Deloitte is organising a series of open conference calls to discuss their findings on the following dates:
- February 12, 10am IST
- February 25, 10am IST
- March 5, 9:30am IST
- March 13, 9:30pm IST
Please request RSVPs to firstname.lastname@example.org for more information and materials for the call.