Robert Dreibelbis on Handwashing Behavior Change in Bangladesh: Global Waters Radio.
“What we are hoping to do with this study is assess the feasibility of using nudges to change handwashing behavior — so instead of changing how people make decisions, you change the context in which those decisions are actually made.”
Robert Dreibelbis is a Lecturer at the London School of Hygiene & Tropical Medicine and an Assistant Professor in the University of Oklahoma’s Department of Anthropology and Department of Civil Engineering and Environmental Sciences.
In honor of Global Handwashing Day (October 15th), Dreibelbis shares with Global Waters Radio his experiences with a handwashing behavior change pilot project in Bangladesh that delivered promising results obtained using subconscious environmental cues called “nudging.”
Without the use of additional handwashing education interventions, the nudge-based intervention implemented by Dreibelbis and his team increased handwashing among school children by 72 percent during the trial period.