Monitor Deloitte has estimated that the demand for rural toilets in India could be worth INR 500-700 billion (US$ 10-14 billion), with an INR 300-450 billion (US$ 6-9 billion) financing opportunity. This is one of key key highlights from their recent white paper.
Photo: Monitor Deloitte
The paper identified two main types of business models to deliver rural toilets: the Do It Yourself (DIY) model and a Turnkey Solution Provider (TSP) model. Both models require a central player or ‘market maker’ to conduct market-building activities to get the models started. Organisations such as NGOs, microfinance institution (MFIs) and cement companies can play this role, while the Government has a key role in facilitating the development of the sanitation market.
The Government of India has approved funding of over US$ 4 billion for rural sanitation, but less than 60% of these funds have been used, the paper says. Census data indicates that many of these Government supported toilets may be non-existent or not-in-use.
Research by Monitor Deloitte in the Indian state of Bihar showed 84% of households surveyed in rural Bihar indicated their desire for a toilet and 38% of these households had actually researched available product options. Safety of women, convenience and privacy as opposed to health were key drivers.
Deloitte is organising a series of open conference calls to discuss their findings on the following dates:
- February 12, 10am IST
- February 25, 10am IST
- March 5, 9:30am IST
- March 13, 9:30pm IST
Please request RSVPs to email@example.com for more information and materials for the call.
Monitor Inclusive Markets, with support from the Bill & Melinda Gates Foundation, has written a white paper titled “A Market Led, Evidence Based Approach to Rural Sanitation” on supply side market-based approaches to scale rural sanitation in India, based mainly on findings from the PSI-led “Supporting Sustainable Sanitation Improvements” (3SI) project in Bihar and supplemented by additional investigation of interventions in other parts of India.
The white paper explains that demand for toilets does exist in rural India, and the availability of quality and affordable products as well as financing are key levers to unlocking this demand. It goes on to propose business models that could profitably deliver solutions that meet customer needs, and highlights players in the sanitation ecosystem who could serve as the “market maker,” conducting market-building activities and creating an enabling environment for growth.
Please visit www.inclusive-markets.org/sanitation to see a more complete set of outputs from the 3SI project as well as annexures to the white paper providing overviews of some organizations already delivering sanitation solutions or providing sanitation financing in rural India.
Still from Disney short film “Cleanliness Brings Health”
In the 1940s, the Walt Disney Studios produced a series of educational films on sanitation and hygiene promotion for developing countries. The films, in the Health for the Americas series, were aimed at Latin America. They were commissioned by the now defunct Office of the Coordinator of Inter-American Affairs (CIAA), which was later renamed Office of Inter-American Affairs (OIAA).
Posted in Hygiene Promotion, Latin America & Caribbean, Multimedia, Sanitation and Health
Tagged changing behaviour, Health for the Americas, Office of Inter-American Affairs, Office of the Coordinator of Inter-American Affairs, rural sanitation, sanitation history, sanitation promotion, urban sanitation, videos, Walt Disney
The responsibility for sanitation in Asia is fragmented over different agencies, and in most cases the priority given to sanitation is low. Therefore more leadership and political will is needed to make sure that organisational structures function, that plans with good intentions become a reality on the ground and that resources go to the right places. While leadership for sanitation is needed at all levels, it’s most urgent at sub national level, in districts and provinces, because it’s there where the actions take place.
This is the outcome of an email discussion  of the WASH Asia Dgroup platform held from 9 August to 9 September 2011. The discussion was moderated by the SNV Asia knowledge network and IRC International Water and Sanitation Centre, and involved 120 WASH practitioners from 5 different countries in Asia.
Posted in Campaigns and Events, East Asia & Pacific, Policy, Publications, South Asia
Tagged changing behaviour, IRC International Water and Sanitation Centre, irc's approach, leadership, rural sanitation, sanitation governance, SNV Asia, SSH4A, Sustainable Sanitation and Hygiene for ALL
WaterAid has signed funding agreements with the Swiss Agency for Development and Cooperation (SDC) and the Swedish International Development Cooperation Agency (Sida) for two WASH projects in Bangladesh.
Photo: WaterAid/ Abir Abdullah & ASM Shafiqur Rahman
SDC and WaterAid signed a grant agreement on 30 November 2011 for a 316 million Taka (US$ 3.84 million) three year rural WASH programme. SDC will provide 265.5 million Taka (US$ 3.23 million), and WaterAid the rest. If successful, SDC will extend support for another 3 years.
Most of the funding will go the ‘Promotion of water supply, sanitation and hygiene in hard -to-reach areas of rural Bangladesh’ project, which aims to provide safe drinking water to 500,000 rural people, latrines to 1.3 million and hygiene education to another 1 million people. WaterAid’s inclusion and climate change programmes will also benefit.
Posted in Funding, Hygiene Promotion, Sanitary Facilities, South Asia
Tagged Bangladesh, changing behaviour, finance, public toilets, rural sanitation, SDC, Sida, urban sanitation, WaterAid Bangladesh