The first lady of Burkina Faso has pledged her support for the “Fasotoilettes 2017” campaign.
IRC and their partners have been saying it for years: to achieve universal sanitation by 2030 (SDG6-2), the commitment of all stakeholders is essential – from the top to the active participation of citizens at grass roots level. We all remember that the President of Burkina Faso made water and sanitation a priority in his electoral campaign and since his election the Government has continued to show its commitment to sanitation and supports the participatory approach promoted by many NGOs by calling on all the citizens of Burkina to get involved.
And on 23 January, it is the wife of the President, Mrs. Sika Kaboré, who added her voice to this movement, showing the importance she accords to the subject by joining the people’s campaign for toilets, “FASOTOILETTES 2017“, presiding the opening ceremony.
Fasotoilettes 2017 launch ceremony by Mrs Sika Kaboré
Recently-retired Indian cricket legend SachinTendulkar has become UNICEF Ambassador for South Asia to promote hygiene and sanitation in the region over the next two years.
“I was disheartened to know was that 1600 children die everyday because of diarrhoeal infected diseases”, Tendulkar said at a press conference on 28 November in Mumbai. “I just want to help UNICEF to make more people aware of this initiative that I am part of. It is as simple as washing your hands with soap”.
A video compilation highlights Tendulkar’s involvement in UNICEF campaigns over the past ten years on issues including polio, HIV/AIDS and handwashing.
Vidya Balan, who received the Best Actress National Film Award for her role in 2011 Bollywood hit ‘The Dirty Picture’, will now play a role to alter the real dirty picture in India. Union Minister of Rural Development Jairam Ramesh has named the Bollywood actress as the brand ambassador in his campaign for improving sanitation .
According to India’s 2011 census, nearly half of population have no toilet at home, but more people own a mobile phone . There are 2.1 million toilets in India which rely on manual scavengers to empty them .
The Minister hopes that Balan can help turn his campaign to end open defecation into a national obsession:
“it is going to be a very serious commitment on her part – she’s had a dirty picture in reel life, but this will be a clean picture in real life”. 
In one of his first appearances in his new role as Viet Nam’s Goodwill Ambassador for Water, Sanitation and Hygiene (WASH), the 35-year-old actor and comedian Xuan Bac features in a series of 30-second television spots showing children how to boil clean drinking water, help senior citizens clean the village to prevent water-borne diseases, and clean school toilets. Broadcast on major national station VTV, the spots target children between 7 and 15 years of age across the country, particularly in rural areas where use of unsafe water and poor sanitation and hygienic habits are still widespread.
Xuan Bac was appointed as a WASH Ambassador by the Government under a partnership between the Ministry of Agriculture and Rural Development (MARD), UNICEF Viet Nam and Singaporean NGO Lien Aid. They are joined by four more organizations – Path, Plan International, World Vision, and Helevtas – in a collaborative WASH communication campaign for 2011.
Indian actor Aamir Khan helped launch a campaign to promote cleanliness in schools across the country at a function in New Delhi on 27 April 2010. Mr. Khan is the Brand Ambassador of the National School Sanitation Initiative, a joint programme of the Ministry of Urban Development (MoUD), Ministry of Human Resource Development (MHRD), Central Board for Secondary Education (CBSE) and the GTZ (Germany).
(L to R) Kapil Sibal, the Minister for Human Resource Development, Bollywood actor Aamir Khan, Jaipal Reddy, Minister for Urban Development. Photo: Arne Panesar
Union human resource development (HRD) minister Kapil Sibal wants actor Aamir Khan to convey this message to school children: Wash your hands before eating. Drink clean water and inculcate clean habits.
Upset that only 9% school students wash their hands before eating and that many do not maintain hygiene, Sibal plans to educate students about sanitation at schools, through innovative ways. Knowing that his word will not have the desired impact, Sibal has roped in the actor.
Khan will be the government’s brand ambassador to promote healthy and clean habits among children. The minister feels students will listen to their favourite actor more carefully, and he was not wrong in his assessment about Khan’s popularity.
INX News video of the launch
At the launch function of the National School Sanitation Initiative, Khan was mobbed by about 1,000 fans seeking autographs. The students broke past the security ring, and for a change neither the actor nor the minister cribbed about it.
Zee News report of the launch (in Hindi)
Overwhelmed, Khan promised Sibal he will prepare campaign material to promote sanitation. Khan said he would record awareness packages to be distributed in schools in CD format or be made available on the internet.
A school sanitation manual which will become part of the CBSE curriculum was also released at the launch.
As part of the initiative, health and wellness clubs are being set up, initially in the more than 100 schools affiliated with Central Board of Secondary Education (CBSE).
Visit the Urban School Sanitation Initiative web site