Tag Archives: sanitation behavior

How Mobile Games Can Help Improve Sanitation

How Mobile Games Can Help Improve Sanitation

More than 2.5 billion people, many of them in Africa and South Asia, face grave sanitation challenges. In many of these countries, people are more likely to own a cell phone than a toilet.  Therefore  there is an obvious opportunity to use mobile technology to promote the use of sanitation and good hygiene in order to make a substantial impact. Mobile phones in Kenya transfer money; Bangladeshis listen to English language classes on their phones; and in Ghana, women entrepreneurs use mobiles to market their wares. 

The growing Games for Change industry applies principles of traditional social games to address specific challenges . For example, in the UK,  Channel 4 commissioned the game developer Playniac to build an online game to improve financial literacy among the 50% of young Britons who are heavily in debt. In Sub-Saharan Africa and South Asia, young developers have built iPhone, Android, and Javascript games based on local storylines. Pledge 51, a Nigerian developer group, recently released Danfo, a game where the user plays as a bus driver coping with dense Nigerian traffic.

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