A ‘Losing Prospect’ Argument for Changing Sanitation Behaviour |
- Source/complete article & references: Nidi Khurana, End Poverty in South Asia – Jan 15, 2014.
- Fact #1: One in six people still defecate in the open.
- Fact #2: Most of them are not entirely convinced that a toilet does any good.
- Fact #3: Many of the recent toilet adopters still like to go in the open.
With a myriad missing links to sustainable sanitation uptake, I’ll stick my neck out and say that the stickiest issue in sanitation today is not one of lack of investment, nor political commitment or markets. Clearly, the governments understand the wide-ranging impacts of sanitation on health, environment, and economy, and have committed billions of dollars to increasing sanitation coverage. Recently, the Government of India quadrupled its investment in rural sanitation in the current planning period (2012 – 2017) to US$ 6 billion through its ambitious Nirmal Bharat Abhiyan program. Moreover, there seems to be robust enthusiasm in the private sector for the ‘ready for take-off’sanitation market in low-and-middle income countries with low coverage. The continually baffling dilemma is in some ways an age-old one – that of changing mindsets.