Indian brides herald a toilet revolution

Young women are part of a campaign to bring much-needed social change and improve sanitation facilities

If you don’t have a toilet at home, you might not get a bride in India. In a silent revolution of sorts, Indian women across the country, especially in rural and semi-urban areas, have a single condition before they agree to a match – the groom must have a toilet in his home.

The “No Toilet, No Bride” campaign, initiated by the government, is co-opting young women to bring in much-needed social change. Across the country, more people have access to mobile phones than to toilets.

Ranjana Kumari, director of Centre for Social Research, one of the NGOs involved in the campaign, says it has succeeded in certain areas. “Lack of basic hygiene at present is very much a marginalised farmer’s practice,” she says. “There are affluent communities with land and concrete houses who are now building toilets.”

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WSP – Economic Impacts of Inadequate Sanitation in India

Inadequate sanitation causes India considerable economic losses, equivalent to 6.4 percent of India’s GDP in 2006 at US$53.8 billion, according to The Economic Impacts of Inadequate Sanitation in India, a new report from the Water and Sanitation Program (WSP), a global partnership administered by the World Bank.

The study analyzed the evidence on the adverse economic impacts of inadequate sanitation, which include costs associated with death and disease, accessing and treating water, and losses in education, productivity, time, and tourism. The findings are based on 2006 figures, although a similar magnitude of losses is likely in later years.

The report indicates that premature mortality and other health-relatedimpacts of inadequate sanitation, were the most costly at US$38.5 billion, 71.6 percent of total impacts, followed by productive time lost to access sanitation facilities or sites for defecation at US$10.7 billion, 20 percent, and drinking water-related impacts at US$4.2 billion, 7.8 percent.