Supporters can sign up at WorldPoopinDay.com using their Facebook or Twitter account and choose from a selection of five messages expressing support for sanitation issues. The posts will share the hashtag #poopin along with information highlighting the issues and a call to donate.
The campaign, started in mid-January 2011, is the brainchild of coTweet founder Aaron Gotwalt and is currently running on a team of about 10 people. The goal is to start building a community around sanitation issues and attract larger partners and corporate sponsors in 2012 .
Source: Zachary Sniderman, Mashable, 07 Mar 2011