A scaling up rural sanitation program in Champasak and Sekong provinces was the first government-led Community-Led Total Sanitation (CLTS) and sanitation marketing pilot in Lao PDR. The program has stimulated considerable interest in, and support for, the approach within the National Center for Environmental Health and Water Supply (Nam Saat) of the Ministry of Health.
A short advocacy video, “Latrine Makes Good Business”, aims to encourage potential entrepreneurs to explore the sanitation business. It highlights a market opportunity for an aspirational and affordable sanitation product that provides customers with a one-stop service. The video briefly introduces sanitation marketing interventions that are being undertaken and collaboration with the public sector to facilitate connections between suppliers and consumers.